“We have seen a tremendous increase in demand throughout Europe,” said Matthew Baier, co-founder and COO, Contentstack. “Energy provider Shell Energy, Iceland’s flagship airline Icelandair, iconic toy manufacturers and media companies, Spanish hospitality group Barceló – Europe’s leading brands are discovering the benefits of a modern headless CMS and, as a result, increasingly adopting Contentstack.”

With the new Amsterdam office, Contentstack can now directly engage with customers and partners in the region on-site. Newly hired Head of EMEA GTM & Alliances Sonja Kotrotsos will run the European go-to-market operations, develop new partnerships and build out the local sales and support team. She brings two decades of industry experience in the areas of marketing, business development and services. Kotrotsos previously worked for traditional CMS vendors BloomReach and SDL.

“As the agency that drives digital success for one of the world’s largest beauty and fragrance conglomerates, we know that consistency is the bedrock of a premium customer experience across online, mobile and social channels,” said Tariq Khan, Vice President of Consumer Experience, Beamly, Coty’s in-house digital accelerator. “Contentstack delivers this consistency and the best possible experience for our customers and their audiences. With Contentstack’s growing presence in our European markets, we look forward to an even closer relationship.”

Contentstack also announced a new deployment option for its award-winning headless CMS, ideal for European customers who prefer their data to be hosted in a local data center. With both the Contentstack service and content managed by customers hosted entirely in Europe, this new offering allows companies to address privacy concerns and to more easily comply with GDPR.

“Our expansion reflects the trend of API-first and microservices-based solutions being embraced and headless CMS forming a crucial component of the new generation of digital experience platforms,” added Neha Sampat, co-founder and CEO, Contentstack. “Because DXPs go significantly beyond web content management to create rich, engaging experiences for audiences across a multitude of channels and digital touchpoints, the appetite for this form of content management is growing massively across Europe – and that is why we are here.”

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